Digital Portfolio
Iulia Ioana Voica
Brand and social media marketer
Hello, you can call me Ioana!
🎓 With a background in Media Studies and currently pursuing a Master’s in Digital Media in Europe, I’ve carved out my space in the digital world through two things I love most: Instagram Reels and impactful copywriting.
💡 From my first roles in social media strategy to hands-on event production, I developed a human-centered, storytelling-driven approach focused on real impact. My goal? To bring brands to life through authentic storytelling, engaging visuals, and strategies that truly perform.
🎨 Lately, I’ve been dabbling in graphic design, bringing my visual ideas to life to support the content I create. At the same time, I’ve been drawn to bigger-picture questions—about society, power, and change—which is why I’m now preparing to pursue a second master’s in International Governance.
🌍 I’m on a mission to merge creativity with impact—whether that’s helping brands stand out on social media, designing meaningful content, or exploring how communication shapes the world we live in.
👉🏻If you’re looking for someone who blends storytelling, design, and strategic thinking—let’s connect!
What do I focus on?
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Developing a brand identity: Logo, color palette, typography, visual assets like templates, icons, or brand photograph
Developing a brand strategy: Your mission, vision, and values, your brand’s purpose and positioning in the market, your target audience and how you want to be perceived by them
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Content Strategy – Clear pillars, consistent formats, goal-driven posts
Community Engagement – Building trust through interaction and connection
Analytics & Optimization – Tracking what works and improving what doesn’t
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Still a beginner here, working a lot through canva, but I love seeing a brand’s identity come to life through designs.
